Just as the global media was recovering from the news of Prince William and Prince Harry’s joint reality TV series (The Royals Are Not Okay) and King Charles’s bold move to turn Prince Andrew into a reality star, the Duke and Duchess of Sussex delivered their own massive surprise from their Californian compound. In a carefully timed and highly polished press release, Prince Harry and Meghan,

the Duchess of Sussex, announced their boldest, and perhaps most controversial, business venture yet: They are launching their own sovereign micronation, to be financially supported by a new line of premium, ethical coffee.
The shocking news details the couple’s plan to formally incorporate their sprawling Montecito property and surrounding acreage into a “self-sustaining, globally conscious, and deeply modern sovereign state.” The new nation will be called “The Principality of Montecito” and will be built upon the pillars of wellness, mental fortitude, and “a refined palette.” The revenue stream for this ambitious project? “Archewell Blend Coffee.”